On August 5, 2025, Hour Loop, Inc. updated bonus targets for its CEO Sam Lai and SVP Sau Kuen Yu, linking bonuses to net profit milestones of $1 million and $2 million for fiscal year 2025. If achieved, Mr. Lai and Ms. Yu could receive bonuses up to 100% of their base salary, plus a guaranteed bonus of $100,000 each by December 22, 2025.