On October 21, 2024, Turkcell İletişim Hizmetleri A.Ş. announced the completion of acquiring the remaining 33.3% shares of Sofra Kurumsal ve Ödüllendirme Hizmetleri A.Ş. for a total purchase value of TRY 5,196,000, increasing its ownership to 100%. This event follows a prior announcement made on June 24, 2024.