Turkcell Iletisim Hizmetleri A.S. announced on June 24, 2024, that its subsidiary acquired the remaining 33.3% of Sofra Kurumsal ve Ödüllendirme Hizmetleri A.S. for TRY 5,196,000, which was a decision made on August 17, 2023. This acquisition gives Turkcell full ownership of Sofra, a company that offers various payment services.