SAM BOSTON BEER CO INC Management Changes 8-K Filing 2023 - Management Changes Boston Beer Co's Chief Sales Officer John Geist will retire in 2024, and Michael Crowley will be appointed as the new Chief Sales Officer in January 2024. The company also announced a 10b5-1 plan to repurchase up to $30 million of its Class A Common Stock.Get access to all SEC 8-K filings of the BOSTON BEER CO INC