PRUDENTIAL PLC reported a slight drop in new business profit to $1,468 million for half-year 2024, down 1% from $1,489 million in 2023, with total EEV shareholders' equity decreasing to $43,286 million from $43,704 million at the same period last year. The report also indicates a more substantial drop in operating free surplus at $983 million, a 4% decline compared to the prior year.