On December 18, 2025, PSQ Holdings, Inc. reported a significant increase in Gross Merchandise Volume (GMV) during the Black Friday through Cyber Monday period, rising from $1.2 million in 2024 to $7.8 million in 2025, a 536% increase. Their Credova credit business also saw GMV grow from $706,000 to $1,238,000, marking a 75% increase and a rise in contracts by 73%.