On February 19, 2025, Hershey approved retention awards in the form of restricted stock units for three executives, totaling 30,507 RSUs for CFO Steven E. Voskuil, 15,254 RSUs for Chief Supply Chain Officer Jason R. Reiman, and 12,203 RSUs for Chief Technology Officer Deepak Bhatia, vesting by March 19, 2027, under certain conditions.