On February 20, 2025, Celsius Holdings, Inc. agreed to buy Alani Nutrition LLC for $1.275 billion in cash, 22.45 million shares of stock worth about $500 million, and up to $25 million more based on sales targets, totaling between $1.775 billion and $1.8 billion. The deal is expected to close in the second quarter of 2025, pending regulatory approvals.