Birla Estates, a subsidiary of Aditya Birla Real Estate, achieved approximately ₹600 crore in bookings for Birla Trimaya Phase II within 24 hours of its launch, following a successful Phase I that garnered ₹500 crore in 36 hours, cumulatively reaching ₹1,100 crore in bookings with a revenue potential of around ₹3,000 crore.