Aditya Birla Fashions subsidiary, Aditya Birla Digital Fashion Ventures, increased its stake in Wrogn Private Limited from 17.10% to 32.84% by investing approximately Rs. 75 crore, completing this acquisition without requiring regulatory approvals. Wrogn, established in 2012, generated revenues of Rs. 243 crore in FY24, while previous years reported Rs. 344 crore in FY23 and Rs. 336 crore in FY22.